During the Holiday season, Selina Naturally™, makers of Celtic Sea Salt®, organized a promotional fundraiser for the esteemed local charity Eliada Homes. Through a "Pay What You Can" gift-basket promotion on their website, the Asheville based company raised a total of $785.00, which has been directly donated to the charity.
Selina Naturally™ has been working with Eliada Homes since 2003, and is proud to raise funds for Eliada Homes' children in need.
Eliada Homes is a non-profit agency founded in 1903, serving at risk youth of Western North Carolina. With a variety of residential and day programs, the agency has served thousands of neglected children though the years.
Based in Asheville, NC since 1996, Selina Naturally's primary product is Celtic Sea Salt Brand Salt, a traditionally harvested salt from Brittany, France. The sea salt is touted for it's health benefits and containing mineral rich salt brine. The company made it's name on the unprocessed salts that become a staple in many households, and expanded its brand in 2007 in order to offer a wide variety of products that benefit a healthy lifestyle.
"We are so proud to help out our community, since Asheville is our home and giving back means everything to us".
The company has largely grown out of a word of mouth and grassroots marketing campaign. Selina Naturally™ was recently named one of the three runners up in the Business of North Carolina magazine for 2008 'small business of the year'.